How to get cited by ChatGPT, Perplexity and Google AI Overviews
Getting cited is the new getting ranked. What the data says about how the engines choose their sources, and the one afternoon of editing that moves you fastest.
GEO
Google Ads
How much do Google Ads cost for a UK dental practice?
Real UK bid data by treatment, what Google bills on top of the clicks, and the arithmetic that tells you whether a click is worth buying at all.
SEO
SEO measurement after AI Overviews: what to report when rankings rise but clicks fall
Impressions up, position up, clicks down. Why that happens, which metrics have quietly stopped working and the four layers to put in front of a board instead.
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