A judge's gavel on a desk

Solicitors

Winning the enquiries worth having, the right practice area, the right postcode, the right kind of client.

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How clients choose a solicitor now

Legal enquiries almost always start with a search and a shortlist. Someone with a conveyancing deadline, an employment dispute or a probate matter searches, opens three firms and judges each on whether the page speaks to their situation.

Firms lose those enquiries in two ways: a single "services" page covering nine practice areas at once, so nothing speaks to anyone; or clicks from searches they cannot serve, wrong area, wrong value, wrong side of the country.

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  • Practice-area intentConveyancing, employment, family, immigration, different clients, different urgency, different pages.
  • Local plus specialistClients search by area and by problem. You need pages for both, not one covering both badly.
  • Trust signalsRegulated status, accreditations, named solicitors and real reviews. Anonymity costs you the enquiry.
  • Qualified enquiriesThe aim is fewer, better calls, not a bigger pile of enquiries you have to turn away.

What I do for law firms

The same four services, aimed at what actually brings you enquiries.

01

Web design

A page per practice area, written for the client's situation rather than the legal category, with named solicitors, regulatory details and a first step that feels manageable.

  • One page per area, per intent
  • Fees or ranges where rules allow
  • Named people, not stock photos
02

SEO

Ranking for the problem and for the place: "employment solicitor in Islington" as well as the questions people ask before they instruct anyone.

  • Area pages with substance
  • Google Business Profile, done properly
  • Questions answered on the page
03

GEO

People increasingly describe their problem to an assistant before they search. Being the firm it names means stating plainly what you do, for whom and at what cost.

  • Plain answers an engine can lift
  • Schema and entity clean-up
  • Content built from real client questions
04

Google Ads

Legal clicks are among the most expensive in the UK, so campaigns are built with tight geography and heavy negatives, aimed only at matters you would take.

  • Practice-area campaigns
  • Geography and negatives, aggressively
  • Call tracking and enquiry quality

Frequently asked questions

How do solicitors get more enquiries from Google?

By having a page for each practice area written the way clients describe their problem, plus local pages for the areas you serve. A single combined services page almost never ranks for anything specific.

Are Google Ads worth it for a law firm?

They can be, for high-value matters, provided the geography and negative keywords are tight. Legal clicks are expensive, so the money is made or lost in what you exclude, not in what you bid on.

Can you help us attract better-quality enquiries?

That is usually the brief. It means being explicit on the page about what you do, who you act for and what it costs, so people who are not a fit rule themselves out before they call.

Do you understand SRA advertising rules?

Enough to keep content inside them: no guaranteed outcomes, accurate descriptions of regulated services, transparent price information where it is required. Anything borderline goes to you before it is published.

How long does SEO take for a law firm?

Three to six months for meaningful movement in most London practice areas, longer in the crowded ones like conveyancing and immigration. Ads can carry the gap.

Other sectors I work with

Dental clinics Fill the diary with private treatments. Construction Be the firm called before the tender. Bars & restaurants Top of the map and booked out. Private events Enquiries booked six months ahead.

Want enquiries from the matters you want?

Tell me which practice areas you want more of and where. I will tell you what it would take.

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