Being found by the people already looking for what you sell, on Google, on Maps and in the answers that sit above them.
SEO, or search engine optimisation, refers to the optimisation of a website for search engines. It covers a set of techniques aimed at improving your position in search engine results pages. The goal: attract more qualified visitors by making your site visible on Google, Bing and the rest.
A good SEO strategy rests on three fundamental pillars.
A well-crafted SEO strategy increases your organic traffic and brings in visitors who are genuinely interested in what you sell.
Three levers. Which one moves your rankings depends on what is holding them back, which is what an audit is for.
Making the site readable and fast: crawling, indexing, page speed, Core Web Vitals, structured data and redirects. Plus the mistakes that quietly keep pages out of the index.
The map pack and "near me" searches. Google Business Profile, service areas, reviews, citations and location pages that actually say something about the area.
Pages written for what people actually search, mapped so they do not compete with each other. One page per service, per intent, not a blog nobody asked for.
The person you brief is the person building your site, so your ideas, goals and vision stay at the heart of every decision.
Rankings and traffic are the means. Reporting shows calls and forms, and which pages produced them.
Work in stages, with no twelve-month lock-in. If it is not producing you should be able to walk away.
No bought links, no spun pages, no tricks that work until an update lands and takes your rankings with it.
SEO pricing depends on how competitive your industry is, where you are starting from and how quickly you want to grow. Most UK small businesses invest on a monthly retainer and my SEO plans typically start from £200 per month. Rather than sell a fixed package, I look at your site and your competitors first, then recommend the right level of work. Get in touch for a free review and a clear quote.
SEO is a long game, not a switch you flip. Most businesses start to see meaningful movement in three to six months, with the biggest gains from six months onwards. Newer websites, or those in competitive markets, can take up to a year to reach their full potential. Anyone promising you page one in a week is not being honest.
They do different jobs. Google Ads buys you visibility instantly but stops the moment you stop paying. SEO builds visibility that keeps working over time and earns the organic clicks that most people trust more than adverts. Used together they are powerful, ads for quick wins, SEO for long-term, lower-cost traffic.
A typical month covers keyword and competitor research, on-page optimisation, technical fixes, content work and quality link building. On top of that comes clear reporting on rankings, traffic and enquiries. I tailor the mix to what will move the needle for your business and you will always know what was done and why.
SEO stands for search engine optimisation. It is the process of improving your website so it ranks higher in Google's unpaid (organic) results for the terms your customers are searching. Better rankings mean more of the right people find you without you paying for every click.
Google weighs hundreds of signals, but the ones that matter most are: relevant, high-quality content that answers the searcher's question; a fast, secure, mobile-friendly website; trustworthy links from other reputable sites; and a good user experience. These fundamentals evolve, which is why SEO is an ongoing process rather than a one-off task.
Local SEO helps your business show up when people nearby search for what you offer, for example "plumber near me" or "accountant in Clapham". It focuses on your Google Business Profile, local listings, reviews and location-specific pages and it is essential for any business that serves customers in a particular area.
Not directly, social media likes and shares are not a ranking factor in themselves. But they help indirectly: an active presence builds brand awareness, drives traffic to your site and gets your content in front of people who may link to it, all of which support your SEO over time.