A construction site in London

Construction

Being the firm that gets called first, before the job goes out to three other builders.

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How clients pick a builder

Whether it is a loft, a basement, a fit-out or a full refurbishment, the client is nervous about the same things: will it finish, will it cost what you said and have you done this exact job before.

They answer those questions by looking at your work. Which is why a builder with a good gallery, clear areas covered and a few detailed project write-ups beats a better builder with a one-page site and a phone number.

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  • Job-type searchesLoft conversion, basement dig, extension, fit-out, each is a different search and a different page.
  • Photographic proofBefore, during and after. This is the single most persuasive thing on a builder's site.
  • Areas coveredClients check you work in their borough before anything else. Say it plainly.
  • AccreditationsFMB, TrustMark, Part P, insurance. Quiet reassurance that you are a real business.

What I do for construction firms

The same four services, aimed at what actually brings you enquiries.

01

Web design

A page for each thing you build and a gallery organised so a client recognises their own project in yours, with the accreditations and insurance that settle the nerves.

  • Loft, basement, extension, fit-out
  • Before, during and after
  • Timelines and rough costs
02

SEO

Ranking in the boroughs you genuinely cover, for the job types worth having. Google Business Profile and reviews usually move first.

  • Google Business Profile and reviews
  • Real area pages, not filler
  • Consistent details across listings
03

GEO

When someone asks an assistant who does loft conversions in their area, a handful of firms get named. This is the work of being one of them.

  • Services and areas stated explicitly
  • Schema and consistent listings
  • Answers to the questions clients ask
04

Google Ads

Search campaigns on the high-value job types, tightly geographed, so you are not paying for enquiries three hours away or jobs you would decline.

  • Campaigns per job type
  • Tight radius targeting
  • Call tracking for van-based teams

Frequently asked questions

How do builders get more leads online?

A page for each job type, a gallery organised so clients can find work like theirs and a Google Business Profile with reviews. Most builders have one page and a phone number, so this is easier to win than it sounds.

Do I need a website if I get work from referrals?

Referrals still check you online before calling. The site is often the thing that confirms the recommendation, or quietly undoes it.

What should a construction website include?

Job types, areas covered, a real gallery, accreditations and insurance, a few project write-ups and an easy way to get in touch that works on a phone with dusty hands.

Are Google Ads worth it for builders?

For high-value work like lofts, basements and extensions, often yes. The budget has to be protected with tight geography and negatives, or you pay for enquiries you would never take.

How long does it take to rank for "builder in Clapham"?

Usually three to six months in London, depending on the borough and who else is competing. Reviews and a properly set-up profile move the map pack faster than the main results.

Other sectors I work with

Dental clinics Fill the diary with private treatments. Solicitors Enquiries from the matters you want. Bars & restaurants Top of the map and booked out. Private events Enquiries booked six months ahead.

Want more of the jobs you actually want?

Tell me what you build and where. I will tell you what it would take to be the firm called first.

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