Web design is deciding what a website says, how it is organised and how someone moves through it, then building it. It matters because the site is usually the only part of your business a stranger sees before deciding whether to call, and they give it a few seconds to answer three questions: what you do, whether you can help them and how to get in touch.
The gap between a site that gets visits and one that gets enquiries is rarely prettiness. It is clarity.
For a business with nothing, or with something so old that fixing it costs more than starting again. Structure, copy, design and build all happen together, so the pages are shaped by what you sell rather than by a theme someone bought.
Sitemap and page structure
Copy written with you
Design, build and launch
02
A redesign of what you have
The business is working, the site is holding it back. Keep the domain, the rankings and anything that already earns its place; rebuild the rest around a clearer path to enquiry.
Audit of pages worth keeping
Redirects so rankings survive
Rebuild, page by page
03
Landing pages for campaigns
One page, one service, one area, built to convert traffic you are paying for. Usually the difference between Google Ads that break even and Ads that pay.
One page per service or area
Written for a specific search
Tracking wired in
Why work with me
You deal with me, not a team
The person you brief is the person building your site, so your ideas, goals and vision stay at the heart of every decision.
Weeks, not months
Most small business sites run three to eight weeks from kick-off to launch, depending on size. You get the timeline before we start and it moves fastest when content and feedback come back quickly.
Built to produce enquiries
Every page has one job and one next step. The design serves that; it does not fight it.
Search built in from the wireframe
Structure, speed and technical SEO are decided while the site is being drawn, not retrofitted after launch.
Every project is different, so cost depends on the number of pages, the features you need and how much of the content and imagery is ready to go. As a guide, my website projects typically start from £950 for a small business site and rise from there for e-commerce or bespoke functionality. The best way to get an accurate figure is a short call so I understand what you actually need, get in touch and I will send you a clear, fixed quote.
How long does it take to build a website?
Most small business websites take three to eight weeks from kick-off to launch. Larger or e-commerce sites can take a little longer. The biggest factor is usually how quickly content, images and feedback come back to me, so a project moves fastest when we work to a shared timeline from day one.
Will I be able to update the website myself?
Yes, if you want to. I recommend the right platform for how you will actually run the site, WordPress or Squarespace if you plan to edit pages yourself, a custom build if you want the fastest, lightest site and rarely change it. Whichever we choose, you get a short training session and a simple guide, so you are never dependent on me for day-to-day changes.
Do you provide support after the website launches?
I do. Launch is the start, not the end. Thirty days of fixes are included and after that you can take a small monthly arrangement covering security updates, backups and content changes, or manage the site yourself. Whichever suits you.
What is web design?
Web design is the process of planning and creating the look, layout and user experience of a website. It covers everything a visitor sees and interacts with, the structure of the pages, the colours and typography, the imagery and the way people move through the site, with the goal of turning visitors into customers.
What is responsive web design?
Responsive web design means a website automatically adapts to fit any screen, whether that is a desktop, tablet or phone. With more than half of UK web traffic coming from mobile devices, a responsive site is essential, it keeps your content readable and easy to use everywhere and Google favours mobile-friendly sites in its rankings.
What is the difference between web design and web development?
Web design is about how a website looks and feels, the layout, visuals and user experience. Web development is about how it is built, the code that makes the design work in a browser. Most projects need both and I handle the two together so the finished site looks great and performs reliably.
Why is good web design important for my business?
Your website is often the first impression a customer has of your business and they form a judgement in seconds. A clear, well-designed site builds trust, guides visitors towards enquiring or buying and helps you rank in Google. A poorly designed one quietly sends potential customers to your competitors.
Other services I offer
They work on their own and they work better together.