Enquiries while the rankings are still growing, from people searching for what you sell, today.
Google Ads is Google's online advertising platform, which lets you display ads on the search engine itself. It works on the pay-per-click principle: you only pay when someone clicks your ad.
With Google Ads you can target the most relevant audiences and keywords, positioning your ads as effectively as possible and getting the most out of what you spend. It matters because it puts you at the top of the results even in highly competitive markets, and because it is flexible: you keep full control over your budget, your targeting and the message itself.
Which of these you need depends on whether people are already searching for what you sell, or need to be told it exists.
Text ads against the terms people type when they are ready to buy. The highest intent and, for most local businesses, where the entire budget should start.
Google's automated campaign across every surface. Powerful once conversion data is clean and honest, a fast way to burn a budget before then.
Product listings with the photo, the price and the shop name, straight in the results. For anyone selling physical products, this is usually where the money goes rather than text ads.
Reaching people who would want what you sell but are not searching yet, across YouTube and Discover. Useful when Search demand is capped and you have room to grow.
Every account starts the same way: I build the campaigns around what the business actually needs, the services worth advertising, the areas worth covering, the searches worth paying for, then configure the tracking and the settings properly before a single ad goes live.
Conversion tracking in GTM and GA4, forms, calls, WhatsApp, configured and tested before a pound goes through the account.
Search terms, negatives and bids each week. One clear report a month showing spend, enquiries and cost per enquiry.
Campaigns are built in an account you own. If we stop working together, everything stays with you.
Keywords chosen for what they are worth to your business, not for how much traffic they carry. Match types kept tight and a negative list that grows every week, so the budget goes on searches that can become enquiries.
There is no fixed price, you set the budget and you only pay when someone clicks your ad. What you pay per click depends on how competitive your industry is, from a few pence to several pounds. On top of your ad spend there is a management fee: mine starts at £400 a month, either as a fixed amount or as a percentage of your budget, depending on the size of the account. I will recommend a starting budget based on your goals and what your competitors are spending.
Most small businesses start somewhere between £500 and £2,000 per month in ad spend, but the right figure depends on your industry, your margins and how many leads you can handle. I would rather start with a realistic budget, prove it returns more than it costs, then scale up, than spread too little too thinly across too many keywords.
Google Ads is the fastest way to get in front of customers, your ads can appear the same day they go live. That said, the first few weeks are a learning period while I gather data and refine targeting, bids and copy. Most accounts hit their stride within one to three months as I cut what is not working and double down on what is.
I charge a management fee that is separate from your ad spend, and it starts at £400 a month. It is either a fixed monthly fee or a percentage of your budget, depending on account size. Your ad spend always goes directly to Google from your own account, so you keep full ownership and visibility. There are no long lock-in contracts and no hidden mark-ups on clicks.
For most small businesses, yes, when it is set up and managed properly. Google Ads lets you appear at the exact moment someone is searching for what you sell and you only pay for clicks. The businesses that lose money are usually those running unmanaged campaigns with broad keywords and no conversion tracking, which is exactly what good management prevents.
No honest agency can guarantee a specific number of sales and you should be wary of any that do. What I can do is track every click, call and enquiry, focus your budget on what actually converts and report clearly on your cost per lead and return on ad spend, so you always know whether it is working and why.
Google Ads is Google's pay-per-click (PPC) advertising platform. It lets your business appear at the top of Google's search results, on YouTube and across millions of websites and you only pay when someone clicks your ad. It is the quickest way to put your business in front of people actively searching for your products or services.
Google Ads is paid: you bid to appear at the top of the results and pay for each click and visibility stops when you stop paying. SEO is earned: it improves your unpaid rankings over time and keeps working without a per-click cost. Ads deliver quick, controllable results; SEO builds long-term, lower-cost traffic. Many businesses use both together.
Every time someone searches, Google runs an instant auction. Your position and cost depend on your bid and your Quality Score, Google's rating of how relevant and useful your ad and landing page are. A higher Quality Score means you can rank above competitors while often paying less per click, which is why well-optimised campaigns get more for the same budget.